WHY KW?
KW Connect, an online free resource for our agents
Productivity and Business Building Course
Complete Business system with KW Command
Comprehensive CRM
Task Scheduling
Income Forecasting
A Referral System like no other
Email & Social Campaign Manager
Marketing Solution
Agent Website
One-on-One productivity coaching
Leadership Training
Opportunities for multiple streams of income with ProfitShare
Training
Your journey is unique, and so is our approach. Whether you're just getting started or you're a top producer ready to reach new heights, we're here to support your success every step of the way.
Company Values
Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.
WIN - WIN: or no deal
INTEGRITY: do the right thing
CUSTOMERS: always come first
COMMITMENT: in all things
COMMUNICATION: seek first to understand
CREATIVITY: ideas before results
TEAMWORK: together everyone achieves more
TRUST: starts with honest
EQUITY: opportunities for all
SUCCESS: results through people
Our Story
What makes Keller Williams Real Estate truly special is its agent-centric culture, which prioritizes collaboration, education, and growth. The company is deeply committed to training and technology, offering world-class coaching and innovative tools through KW Command to help agents thrive in any market. With a strong emphasis on values like integrity, community impact, and putting clients first, Keller Williams stands out as a supportive, forward-thinking real estate brand that helps both agents and clients achieve their goals.
Leading The Industry
Real estate is about relationships. The best ones become reciprocal; the more you put into them, the more you get out of them.
We started with two clear goals in mind: to keep the agent as the fiduciary at the center of the transaction, and to create an experience that better serves the clients who trust them with the biggest investments of their lives.
We cemented bonds between people, data, systems, and communication, creating a journey that has no end. Today, we honor agents and consumers by supporting them with groundbreaking tech to fuel their future.
182933
Associates Globally
1133311
US & CA Transactions
351
Billion $ In Sales Volume
Welcome To Keller Williams Communities
Diversity, Equity, and Inclusion
KW Commercial
KW Land
KW Luxury
KW Military
KW New Homes
KW Sports & Entertainment
and much more!
FIND YOUR PEOPLE. HONE YOUR CRAFT. BUILD A COMMUNITY
Training
Educational support
Keller Williams offers practical, tech-driven training for all experience levels, with programs like Ignite, BOLD, and MAPS Coaching. Agents learn lead generation, business skills, and mindset through classes, on-demand content, and mentorship—empowering them to grow as entrepreneurs.
Technology
Software to leverage your business
Keller Williams technology centers around KW Command, an all-in-one platform that streamlines lead generation, marketing, and client management. Paired with the KW App, it offers smart data insights and real-time market tools—helping agents work efficiently and stay connected with clients.
Culture
More than just a brokerage
Keller Williams promotes a culture of collaboration, integrity, and giving back. Through profit-sharing, KW Cares, and Red Day, agents support each other and their communities. Rooted in values like God, Family, then Business, the culture empowers agents to grow both personally and professionally.
Wealth Building
Building Careers and adding more income
Keller Williams' wealth building model helps agents earn passive income through profit-sharing and growth-sharing by attracting and supporting new talent. This creates long-term financial opportunities beyond commissions, encouraging collaboration and offering a real stake in the company’s success.
The Keller Personality Assessment (KPA) is designed to identify an individual’s natural behavior traits, thinking patterns, and personality strengths. It helps uncover how a person makes decisions, communicates, handles pressure, and fits within a team or role. Used primarily for hiring and agent development, the KPA provides insights into whether someone is a good fit for a specific position, while also guiding personal growth and coaching opportunities.
Everyone has strengths, weaknesses and areas to improve.
What are yours?
BEHAVIORAL STRENGTHS
Assertiveness, Socialbility, Responsiveness, Adaptability, Intensity and Optimism.
OPERTATING STYLE
Communication, Decision Making, Ideal Environment, Team Dynamics